Understanding Analytics 3.0
Analytics and data are some of the key drivers of your business decisions, as they show what your customers are interested in, and what drives them to book a demo, make a purchase or reach out to learn more about your business. We’ve recently launched a huge update in Analytics 3.0 to improve your access to data, as well as making it more accessible than ever.
Read on to find out more about the changes that we’ve made to your analytics dashboard, as well as the improvements to our metrics and algorithms. If you have any further questions, you can get in touch with our team at firstname.lastname@example.org and we’ll be happy to answer any questions you might have!
The dynamic dashboard allows you to refresh the data at any given time, change timezone and reset filters on graphs/data sets. As part of the enhanced dashboard, you can also now download your data from individual graph/data sets as a CSV, TXT, JSON, Markdown, PNG or Excel spreadsheet, or each of the graphs/data sets as their own files, which are then compressed in a ZIP file. All downloads happen instantaneously. The option to download the one-page dashboard as a CSV or PDF is also available.
Update to interaction rate calculation
Previously, interaction rate was calculated by dividing the number of interactions by the number of views, which didn’t account for situations where users were prompted to interact two or more times with a video. As part of Analytics 3.0, this calculation has now been adjusted so you’ll get a truer reflection of how many users interacted with a video at least once.
Drill down by hour/time
If you’re looking for a more comprehensive sense of what caused a view/interaction spike on a particular day, or looking to see what time/s of day are proving to be most successful, then Analytics 3.0 will be beneficial. By clicking on a particular day’s worth of data on each graph, you are given the option to drill down by timestamp hour or timestamp day, as well as get more context around the data set for that day.
More visual outputs
Pie charts, graphs and tabular formats provide a range of ways to view your data, as well as present it to relevant stakeholders. You can also download the data to create your own graphs/tables in programs like Canva and Excel.
Dynamic date ranges
Campaigns go for a variety of lengths, and the new dynamic date range reflects this. Preset options like last 7, 14 and 28 days are available, as well as ranges like this week, month, quarter and year. You can also set custom date ranges if you’re looking for a different length of time.
One-page dashboard overview
Want to see how your video is going at a glance? You can now see all the key graphs and statistics on the one page.
The top section includes total/unique views, completion rate, total interactions and interaction rate/interactions per view, as well as key details about your video. It’s a great way to get a snapshot of your video’s success before you dive into the various graphs and tables available.
Breakdown of interactions by type
If your video includes multiple types of interactions, then you’ll find the breakdown of each type of interaction useful. The interactions by type per day graph showcases how each interaction type performed on a daily basis, which is particularly useful if you’re tweaking interactions based on audience engagement.
Track referral domains and URLs
Running ads, or drawing in users from multiple locations? Using unique URLs/UTMs, you can track where your audience is finding your video thanks to the tracking of referrer domains.
Views vs interactions per day graph
Looking to track how your interaction rate is progressing? The views vs interactions per day graph helps you track the success of your video, so you can assess whether the tweaks you make to interactions after your video’s gone live are making a difference.
If you’ve got key points in your video, and want to know if they’re engaging viewers, then the view retention graph will prove very useful. It shows where people are dropping off in your video, so you can assess what parts are capturing people’s attention, and what parts might be causing them to click away.
Want to know where in the world your audience is located? The geolocation feature allows you to spot where your videos are being watched from, so you can focus your future marketing/content efforts. You’ll be able to spot broad country trends, as well as drill down to see which parts of a country/state you’re most popular in, with an accuracy to 100km. If you’re looking to create localised campaigns, then this feature will be very useful.
You can access more detailed results for things like polls and forms by clicking on the total number of poll responses/form submissions. For polls, this’ll take you to a graph showing the frequency of each option, while for forms it will allow you to download the form data in a CSV file.